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CMM2120 Integrated Marketing Communications
Credit Points: 15
This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAACZCreative Services Major
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Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012