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MKT3550 Retail Marketing
Credit Points: 15
MKT1600 Marketing Principles&Practices

Retailing is an exciting and dynamic business. The retail sector is a major employer, is of economic significance and part of the everyday life of consumers. In this unit we examine retail marketing from the birth of modern retailing to the challenges and opportunities facing today’s retailers. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit, through a case study approach, explores the key success factors of a diverse range of retailers at a local and an international level. The unit covers market selection, the service nature of retailing, channels of distribution, pricing, place considerations, merchandising, loyalty, and branding. The unit objective is to equip students with the necessary skills to manage the challenges of modern retailing. 

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012