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ADV2102 Creative Strategy: Process and Execution
Credit Points: 15
The development of creative ideas, and realisation and execution of those ideas, is a core benefit that an advertising agency offers its clients. This unit analyses consumers’ wants, needs and behaviours with a view to developing creative strategy. Brand management, image enhancement and corporate identification are all evaluated in relation to the consumer.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAAFYAdvertising Minor
K76Bachelor of Marketing and Creative Services
MAAACZCreative Services Major
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Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012