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MKT2195 Services Marketing and Management
Credit Points: 15

This unit recognises the services sector as the major source of employment growth and as the dominant force in the economies of developed and developing countries. The broad service sectors includes education and health, finance, government, information, tourism, leisure and hospitality, professional and business, transportation and utilities, wholesale and retail. Services are also an important component of most goods dominant products. This unit will sensitise students to the unique characteristics of services, the behaviour of consumers in a service setting and the distinctive management approach needed to establish a competitive advantage.


Services marketing and management will provide students with the knowledge to implement successful market management strategies, to manage service quality, to foster customer satisfaction and to build profitable relationships with customers and channel partners (organisations that cooperate to bring a product to the marketplace).

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
C24Associate Degree of Hospitality and Tourism Management
K92Bachelor of Hospitality Management
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
K91Bachelor of Tourism Management
MAAAHETourism Management Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012