Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAAAHN  Communications Management Major  

This unit set is available in the following courses:
M35 BACHELOR OF COMMUNICATIONS

OFFSHORE ONLY

The Communications Management major focuses on contemporary media and communications and introduces students to a range of theoretical, practical and critical approaches used in the analysis of media and its role in shaping society. The major allows students to construct a hybrid programme of study which looks at theory and practice in fields such as advertising, electronic communication, journalism, public relations, and visual communication. It also trains students to think critically and to research and communicate effectively.

NOTE: This major is only available to overseas partner institutions. It is not offered onshore.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.

Available to overseas partner institutions only. Major is not offered onshore.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Online.
 
CORE UNITS
Students must select 120 credit points (8 units) from the following 9 units:
 
ADV2116 Foundations of Advertising 15
CMM2120 Integrated Marketing Communications 15
CMM2122 Communication Management 1 - Communication Theory and Practice 15
CMM2123 Communication Management 2 - Managing Communication in a Global Environment 15
PRN2120 Foundations of Public Relations 15
PRN3104 International Public Relations 15
PRN3105 Public Relations Event Management 15
PRN3120 PR Issues and Crisis Management 15
PRN3122 Corporate Communication 15
 

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011