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ADV3115 Account Planning
Credit Points: 15
Students must maintain a course average of at least 70% to enrol in this unit
CMM2116 Foundations of Advertising
This unit will explore the philosophy and discipline of Account Planning, which provides the strategic underpinning for most successful marketing communication campaigns. Students will learn how to utilise both formal and informal research in campaign development and evaluation, and how to combine logical analysis and intuition in the search for insight. Examples from both inside and outside the industry will demonstrate the importance of asking the right questions, setting the right objectives, applying creativity to the research process and discipline to creativity.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011