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CMM3121 Communication Research
Credit Points: 15

This unit introduces students to the diversity of research in the communication professions. Students will learn about research design in commercial research and in academia. The unit contextualises research methodology and provides practical preparation in planning research, using methods such as interviews, focus groups and surveys. Central to this unit is the ability to identify and use secondary sources critical to planning and evaluating communication activities.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAACUAdvertising Minor
MAAAEPPublic Relations Major
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Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011