The Master of Event Management is designed as a tertiary qualification for professionals working in event management, or those new to the field. It is designed to introduce students to the academic study of event management and to develop their skills, knowledge and experiences in relation to the marketing and/or public relations and communications strategies relevant for event managers, alongside conceptual and practical competency in the area of event operations management. It also explores the management of various event forms, as well as providing an insight into the other key business functions involved in event management such as financial and management accounting, the management of organisations and project management. The phenomenon of events in society, such as the cultural, economic and political impacts and meanings of a range of events, alongside motives and benefits for event consumers will also be considered. This course also provides students with the opportunity to further specialise in various fields (such as marketing, human resource management, sport management, project management, integrated marketing communications and leadership) to give their studies a stronger industry focus in that area.

An undergraduate degree in a discipline other than event management OR equivalent prior learning including at least five years appropriate professional experience.

The Master of Event Management requires successful completion of 180 credit points (12 units) of which 120 credit points (8 units) are from core units and 60 credit points (4 units) are from elective units.