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MKT3604 Social and Not for Profit Marketing
Credit Points: 15

Social marketing uses commercial marketing principles to make a difference in the world. It is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing are in the areas of health (e.g., ‘quit smoking’), safety (e.g., ‘don’t drink and drive’), and conservation (e.g., ‘use water wisely’). The unit also includes not for profit sector marketing, primarily fund-raising activities for charities. Cause-related marketing, government marketing, and anti-marketing activities will also be covered. Students will apply marketing principles to a social cause or not-for-profit organisation, enabling them to be job ready for positions in health, safety, conservation or fundraising contexts.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
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Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010