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CMM3120 Current Issues in Marketing Communications
Credit Points: 15
Students should be enrolled in an Advertising or Public Relations Major offered by the School of Communications and Contemporary Arts Course, with a course average of 70%
CMM2120 Integrated Marketing Communications
This unit examines the marketing communications industry as a business by focusing on actual campaigns, developments, and trends as reported in trade journals. The emphasis is on advertising and public relations but the content is not limited to those areas and the broader spread of communications as used by marketers is considered. The 'bottom-line' imperative is examined as a major determinant of decision-making within the industry. Media developments, audience trends, and industry regulations are also examined through the analysis of actual contemporary cases as they are reported.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010