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ADV3406 Media Buying and Planning
Credit Points: 15
CMM2116 Foundations of Advertising

This unit addresses all aspects of media buying and planning.  The student is introduced to media terminology, the mathematical calculations upon which reach and frequency analysis is based, and negotiating skills as a basis from which the student can grasp the criteria involved in the strategic thinking behind media planning.  Each media's strengths and weaknesses are investigated with the view to ascertaining how it may or may not impact on the Plan, and the criteria for each segment of the Media Objectives and Media Strategies are examined for their suitable inclusion in the Plan.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAACUAdvertising Minor
K77Bachelor of Marketing, Advertising and Public Relations
Disability Standards for Education (Commonwealth 2005)
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Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010