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SPM2122 Sport Marketing
Credit Points: 15

The unit examines the key concepts and practises in the process of sport marketing. The focus is on the examination of user needs, motivations, participation patterns and adherence profiles, market research methodologies, and the analysis of marketing strategies in the unique environments of community, commercial and elite sport. Sport marketing has two main themes that run through the semester; the marketing of sport and the marketing through sport.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
C19Associate Degree of Event, Sport and Recreation Management
K06Bachelor of Engineering (Mechatronics) Bachelor of Technology (Motorsports)
K21Bachelor of Event, Sport and Recreation Management
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
M63Bachelor of Sport Management
G68Bachelor of Technology (Motorsports)
MAAAHDEvent Management Major
MAAAFTSport Management Major
MIAAEMSport Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010