UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Minor 
MIAACO 
G95 BACHELOR OF BUSINESS 
 

Marketing is recognised as the driving force of business success.  This Minor equips non-marketing students with the essential skills for a competitive advantage in their chosen profession. As these units are of an introductory nature it is intended for students NOT undertaking a Marketing Major or Advanced Marketing Minor.  The Marketing Minor comprises 60 credit points.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2602 Marketing Communications 15
MKT3601 Marketing Strategy 15
 

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009