UNIT SET INFORMATION
Disclaimer
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| Advertising Area of Specialisation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| G77 MASTER OF PROFESSIONAL COMMUNICATIONS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The Master of Professional Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts. The project element allows additional mastery of advertising theory, research and practice. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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| MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. |
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| Disability Standards for Education (Commonwealth 2005) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| http://intranet.ecu.edu.au/student/support/student-equity | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009