COURSE INFORMATION

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This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

K72 Bachelor of Business (Marketing) Honours

INTRODUCTION

The Bachelor of Business (Marketing) Honours program is designed to provide advanced, research based studies in marketing. It aims to develop understanding of the state of knowledge in the discipline area alongside knowledge and ability relating to research methods and research activity in marketing. Students will be engaged in a significant research investigation resulting in the production of a thesis with either a theoretical or an applied focus.
 
ADMISSION REQUIREMENTS

To be eligible for the Honours program a student must normally have achieved a Weighted Average Mark of 70% in the degree program.
 
COURSE LOCATION
This course is available on Joondalup Campus.
 
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
 
MODE OF DELIVERY
This course is available in the following mode of delivery - On-campus.
 
COURSE STRUCTURE

The Honours program is a one year full-time course, or two years part-time for a total of 120 credit points comprising of the following units:
 
Semester 1 (full-time)
BSA4701 Business Research Methods * 15
MKT4172 Honours Thesis Development 30 
MKT4605 Current Issues in Marketing 15
 
*Or an alternative research method unit prescribed by the school.
 
Semester 2 (full-time)
MKT4173 Honours Thesis 30 
 
Plus two discipline units at 15 credit points each as approved by the course coordinator.
 
 
 
 
 
 
 
 
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009