COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

S53 Graduate Diploma of Business (Marketing)

The Graduate Diploma of Business (Marketing) course is designed for business practitioners who wish to further their knowledge and understanding of marketing and develop specialist skills in the subject area.

 

The program aims to provide a balance between theory and practice. Participants are exposed to research and case study material through seminars, discussions and assigned project work.

 

The School of Marketing’s academic staff comprises current and former industry practitioners with solid academic backgrounds. Current working professionals will have a distinct advantage because of their experience in their respective industries, however the course is also ideal for new degree holders who wish to pursue a career in marketing and business. Marketing is regarded as an excellent route to top management positions and widely recognised as the driving force of modern businesses.
 
ADMISSION REQUIREMENTS

Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
 
COURSE LOCATION
This course is available on Mt Lawley Campus.

Some units may occasionally be offered at the Joondalup Campus.
 
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
 
MODE OF DELIVERY
This course is available in the following modes of delivery - On-campus, and Online.
 
COURSE STRUCTURE

The Graduate Diploma of Business (Marketing) comprises of 120 credit points (8 units). 
 
GRADUATE DIPLOMA OF BUSINESS (MARKETING)
Six (6) core units:
MKT5100 Marketing Principles and Practices 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15
MKT5130 Marketing Research 15
LAW5221 Trade Practices and Marketing Law 15
 
Plus select two (2) units from:
MKT5600 Selling and Sales Management 15
MKT5708 International Marketing 15
MKT5713 Supply and Distribution 15
MKT5714 Retailing 15
 
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009