UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| PRN4122 | Strategic Public Relations Theory | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit investigates current issues in the theory and practice of human communication, leading to an integrated understanding of public relations as an evolving body of theory, knowledge and professional practice. The unit will focus on cutting edge work in public relations and will examine new areas and ways in which public relations is developing such as: Total Quality Management and the public relations role in making it happen; TQM and quality assurance for the public relations department or firm; public relations project management; social impact audits; social responsibility audits; accountability and the impact of technological advancement on the role of the public relations practitioner.
Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009