UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| ADM4101 | Arts Management | ||
| WESTERN AUSTRALIAN ACADEMY OF PERFORMING ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| Provides students initially with basic marketing concepts and theories as they relate to the arts-entertainment industry. Emphasis will be on marketing arts services within a non-profit environment. Detailed coverage of particular skill-based activities such as audience development, media relations, marketing research, planning, advertising, subscriptions, publicity and direct mail will be covered. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAACJ | Documentary Journalism Area of Specialisation | ||
| SPAACO | Specialist Reporting Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009