UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

ADV3108 Advertising Research
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:
This unit addresses methods of undertaking research in advertising. It covers a range of advertising research techniques, including how to test and evaluate advertising executions. The unit provides students with the opportunity to engage in a ‘live’ research project for an advertising agency and their clients. Students will develop the research skills necessary to take a project from a briefing, through research design and implementation to the final report.

Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009