There is a continual need to develop and grow business; whether it is your business or your customers’ business. Senior management and consultants are expected to understand and guide businesses towards competitive advantage and growth. Within this unit we look at business development in relation to understanding external and internal competitive advantage and their relationship to business growth. External analysis includes customer, competitive, market and environmental analysis. The Internal analysis includes performance analysis, services analysis, and an evaluation of strategic options. The unit also demonstrates how these areas can be combined to determine growth and future directions of organisations regardless of size.