UNIT INFORMATION

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MAN511D Managing e-Business
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:
Managing e-business professionally has become one of the greatest challenges facing managers of both start-ups and established businesses as they redefine their business strategy to leverage the power of the Internet. This unit will focus on managerial issues relating to e-business. Specifically, it will cover such topics as the fundamental driving forces of e-business, value chain analysis, the concept of consumer's total value experience, the impacts of key e-business models on organisational structure, human resource management, managing relationships with customers and suppliers, strategic management of e-business, m-commerce and the future perspective of e-business. This unit will enhance student ability to analyse e-business opportunities, develop and implement e-business applications and improve e-business performance.

Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009