UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
PPR4700 | Business Development | ||
SCHOOL OF REGIONAL PROFESSIONAL STUDIES | |||
Credit Points: 15 | |||
Prerequisites: | |||
HTE4000 | Marketing Principles | ||
HTE4200 | Marketing Communications | ||
Description: | |||
There is a continual need to develop and grow business; whether it is your business or your customers’ business. Senior management and consultants are expected to understand and guide businesses towards competitive advantage and growth. Within this unit we look at business development in relation to understanding external and internal competitive advantage and their relationship to business growth. External analysis includes customer, competitive, market and environmental analysis. The Internal analysis includes performance analysis, services analysis, and an evaluation of strategic options. The unit also demonstrates how these areas can be combined to determine growth and future directions of organisations regardless of size. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
U70 | Graduate Certificate in Wine Marketing - Bunbury | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 4/30/2009 VET: 4/30/2009