UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| CMM2109 | Advertising and Consumer Audiences | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit conceptualises advertising as a media production industry and considers aspects of advertising in terms of actual and expected audiences, and their responses. Consumers are contextualised in their social and cultural settings. The targeting of audiences and market segments, and cross-cultural and global advertising perspectives are addressed in terms of campaign planning and strategy. The unit includes ethical and regulatory issues, and media planning and buying are also considered. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009