UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3319 | Small Business Marketing III | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT2100 | Consumer Behaviour | ||
| MKT2130 | Marketing Research II | ||
| MKT2212 | Promotional Marketing II | ||
| Description: | |||
| This unit is for students nearing the end of their course who wish to operationalise the conceptual understanding gained from earlier units of the whole marketing planning process. Students will apply this knowledge in a practical and experiential learning process to a real, small business. The unit ties together Marketing I, Consumer Behaviour II, Promotional Marketing II and Marketing Research II. Successful completion of Professional Communication I prior to this unit is recommended. The course revolves around the development of a marketing plan for a local, small business.
Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009