UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3236 | Marketing Strategy III | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT2222 | Applied Marketing II | ||
| Description: | |||
| This capstone unit in marketing, designed for final year marketing students, features the formulation of competitive marketing strategies at different levels of the organisation and for various business opportunities. The key feature of this unit is the comprehensive and in-depth coverage of external and internal analyses of select business situations, popular strategic models especially the concept of sustainable competitive advantage, and strategy implementation. The unit is heavily case-oriented. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009