UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3232 | Social Marketing III | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT2222 | Applied Marketing II | ||
| Description: | |||
| Social marketing is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing to date have been in the areas of health, contraception, safety, and conservation. The unit will also include not-for profit sector marketing of charities, government services, etc. Students will analyse social marketing or not-for-profit programs and outline the development of a program in a context of their choice, with reference to appropriate consumer research, market segmentation, creation of a social product, and ethical considerations. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009