UNIT INFORMATION

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MIS3396 E -Business Planning III
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
Two Level II e-commerce major units
 
Description:
The unit will provide students with an understanding of the entire e-business planning process.  This includes how to identify and differentiate from competitors, select the right mix of products and services, create effective offline and online e-marketing strategies, understand the functionality that drives e-commerce enabled businesses, carry out a critical analysis of strengths, weaknesses, opportunities and threats, evaluate and calculate a significant return on investment and most importantly learn how to "sell" an idea to potential investors.  E-business planning will provide students with life skills that are essential to success in the 21st century.

Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009