Social marketing uses commercial marketing principles to make a difference in the world. It is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing are in the areas of health (e.g., ‘quit smoking’), safety (e.g., ‘don’t drink and drive’), and conservation (e.g., ‘use water wisely’). The unit also includes not for profit sector marketing, primarily fund-raising activities for charities. Political campaigning and government marketing will also be covered. Students will apply marketing principles to a social cause or not for profit organisation, enabling them to be job ready for positions in health, safety, conservation, fundraising and government contexts.