This unit provides students with the skills to manage the planning, implementation and continuing operations of electronic commerce initiatives.   Students develop an E Business Plan based around their own electronic commerce ideas and identify specific objectives linked to overall business strategies.  The unit provides students with the skills to recognise and exploit the potential of E Commerce technologies in creating an exciting range of new E Business opportunities.  The ability of companies to develop entrepreneurial ideas and skills in planning, designing and implementing cohesive E Business strategies will define success or failure in the 21^st Century.