UNIT INFORMATION

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TSM3114 Visitor Management III
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

Recommended pre-requisite: TSM2100 Tourism Marketing Management II/TSM3100 Tourism Marketing Management III.

 

This unit examines principles of visitor management in natural and cultural settings, utlilising case studies from Australia and overseas. Topics covered include understanding visitors’ cross-cultural differences, visitor management strategies at visitor attractions and events, and the organisation and development of natural and cultural heritage interpretation for visitors, including personal and non-personal interpretation.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
M61Associate Degree of Tourism Management
V38Bachelor of Tourism Management
MIAAASEnvironmental Tourism Planning Minor
MAAAFUTourism Management Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009