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ECF3215 Business and Corporate Strategy
Credit Points: 15
ECF2258 Business Analysis
ECF2380 Business Economics II

In his study of the origins of corporate success, Kay (1996, p. 37)* made the following remark:

I [Kay] began asking the managers of successful companies to explain the sources of their success. They told me that success depended on producing the right product at the right price at the right time. It was essential to know the market, to motivate employees, to demand high standards of suppliers and distributors. I recognized that all these things were true, but those who emphasized them were describing their success, not explaining it. There was much that had been written on strategic management. But stripped of rhetoric, most strategy texts offered checklists of issues that senior executives needed to address in considering the future of their business. The literature posed questions but yielded few answers.

This unit aims to provide some of the much-needed answers: It examines the various strategies a firm can use to outperform its rivals.

This unit also aims to complement strategic management; its textbooks tend to focus on the process rather than the content of the strategy. The economic science, equipped with its sophisticated modelling techniques, has contributed significantly to the issues of content.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAAAJEconomics Major
MIAAADEconomics Minor
MAAAFEEconomics Major
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Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009