UNIT INFORMATION

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MKT2602 Marketing Communications
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MKT1600 Marketing Principles&Practices
 
Description:

Marketing Communications represents an important component of any organisation's overall marketing activities.  To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion.  This unit examines the various factors that must be considered in planning, development and implementation of marketing communications.  Attention will be given to the environment in which advertising and promotion operates and promotional decisions are made.

This Unit is part of the following Courses / Unit Sets
C19Associate Degree of Event, Sport and Recreation Management
K21Bachelor of Event, Sport and Recreation Management
MAAACXMarketing Major
MIAACOMarketing Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008