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PRN3105 Public Relations Events and Management
Credit Points: 15
This unit develops the knowledge and skills required by a public relations practitioner to design, stage and publicise a special event as part of a broader public relations program. The event could be a public relations tool in a campaign involving areas such as media relations, advocacy, government relations, internal communication, crisis management, and international communication.

This Unit is part of the following Courses / Unit Sets
MAAACZCreative Services Major
MIPRNPublic Relations Minor
MAPRPublic Relations Major
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008