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PRN3104 International Public Relations
Credit Points: 15
This unit recognises that public relations is a worldwide phenomenon. It explores the diffusion of public relations across cultures, acknowledging the influences in theory and practice of the North American world-view. The unit explores the possibility of universal principles of public relations and the influence of social and cultural differences. Students examine the importance of cross-cultural communication in international public relations, corporate communication and government relations and develop an understanding of the operation of public relations in specific regions, such as the Asia-Pacific.

This Unit is part of the following Courses / Unit Sets
MIPRNPublic Relations Minor
MAPRPublic Relations Major
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Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008