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ADV2120 Advertising Management
Credit Points: 15

This unit focuses on the advertiser who plans and manages the advertising process to achieve marketing, public relations, and various communication objectives. It addresses specific functions of the advertiser, such as establishing advertising objectives and strategy, setting budgets, evaluating creative and media executions, and standardising or localising advertising campaigns. The unit also highlights the advertiser's relationships with advertising agencies, media owners, research companies, ancillary services firms, and regulatory bodies.

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAACUAdvertising Minor
MIAADDMarketing Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008