UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

CMM2120 Integrated Marketing Communications
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
Nil
 
Description:
This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected.

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAACUAdvertising Minor
MAAACZCreative Services Major
MIMASSMass Communication Minor
MACMASMass Communication Major
MIPRNPublic Relations Minor
MAPRPublic Relations Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008