UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Major  
MAAAAL 
G95 BACHELOR OF BUSINESS 
 

The Marketing Major (120 credit points) is designed for students seeking a career in marketing. Marketing skills are increasingly important in today’s business environment as businesses seek a sustainable competitive advantage. Students who major in marketing will be equipped with the necessary skills to gain employment and function in this competitive environment. Specialism areas provide students with a more strategic marketing focus.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.

Selected units are available in Online Delivery Mode.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
REQUIRED FIRST YEAR UNITS:
ACC1100 Accounting I 15
ECF1110 Economics I 15
 
UNITS IN THE MAJOR:
MKT1100 Marketing I 15
MKT2100 Consumer Behaviour II 15
MKT2130 Marketing Research II 15
MKT2212 Promotional Marketing II 15
MKT2222 Applied Marketing II 15
MKT3236 Marketing Strategy III 15
Plus any one specialism from:
 
Integrated Marketing Communications
MKT3171 Public Relations Management III 15
MKT3322 Marketing on the Internet 15
 
Sales Management
MKT3235 Selling and Sales Management III 15
MKT3231 Loyalty Marketing III 15
 
International Marketing
MKT3120 International Marketing III 15
MKT3234 Business to Business Marketing III 15
 
Social and Not-for-Profit Marketing
MKT3232 Social Marketing III 15
MKT3171 Public Relations Management III 15
 
Small Business Marketing
MKT3319 Small Business Marketing III 15
MKT3233 Retail Marketing III 15
 

Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006