Unit Set Structure


This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAPR  Public Relations Major  

This unit set is available in the following courses:

The Public Relations program educates students to communicate in a variety of contexts, to research the effectiveness of communication, and to plan the strategy behind communication campaigns.  It focuses on the effective management of communication between an organisation and the people it wants to reach.  Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations.

This unit set is available on Mt Lawley Campus.
This unit set is available in the following mode of delivery - On-campus.
CMM2120 Integrated Marketing Communications # 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
PRN2122 Public Relations Research 15
PRN3104 International Public Relations 15
PRN3105 Public Relations Events and Management 15
PRN3120 PR Issues and Crisis Management 15
Plus 15 credit points (1 unit) selected from:
CMM3104 Professional Placement 1 ## 15
CMM3108 Independent Study Unit 15
CMM3120 Current Issues in Marketing Communications 15
# Students undertaking Majors in both Advertising and Public Relations replace this unit with a unit at second or third year level as approved by the coordinator of Advertising or PR.

## Professional Placement is mandatory under the Public Relations Institute of Australia (PRIA) accreditation. Contact the coordinator about exemption and enrolment in CMM3108 or CMM3120.

Note: It is recommended that students intending to study the Public Relations major complete the following electives in the foundation year (Year One):
CMM1104 Writing for the Media 15
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15

Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006