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SPM2122 Sport Marketing II
Credit Points: 15
The unit examines the application of key concepts and practices in sport marketing. The unit also introduces sport consumer research methodologies and their application within the sport industry. The focus is upon an examination of user needs, motivations, participation patterns and adherence profiles, market research methodologies, and the analysis of marketing strategies in the unique environments of community, commercial and elite sport.

This Unit is part of the following Courses / Unit Sets
M63Bachelor of Sport Management
SMSPORSport Management 10 Unit Supporting Major
MISPORSport Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006