This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MKT3195 Services Marketing III
Credit Points: 15
Services continue to grow in importance in most economies. Services may be in the form of pure service products, embedded in goods dominant products or result in the production of tangible objects. Whilst many goods marketing principles apply to services, the unique characteristic of services requires marketers to be cognizant of the extended services marketing mix. Services marketing will give students the knowledge to improve service quality, build profitable relationships with customers and suppliers and implement successful marketing strategies.

This Unit is part of the following Courses / Unit Sets
SMBMKTMarketing 10 Unit Supporting Major
MIMARMarketing Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006