This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Public Relations Major  

The Public Relations program educates students to communicate in a variety of contexts, to research the effectiveness of communication, and to plan the strategy behind communication campaigns.  It focuses on the effective management of communication between an organisation and the people it wants to reach.  Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations.

This unit set is available on Mt Lawley Campus.
This unit set is available in the following mode of delivery - On-campus.
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
CMM2120 Integrated Marketing Communications # 15
CMM2121 Communication Research 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
PRN3120 PR Issues and Crisis Management 15
PRN3121 Strategic Public Relations Theory 15
PRN3122 Corporate Communication 15
Plus one unit selected from:
CMM3104 Professional Placement 1 ## 15
CMM3108 Independent Study Unit 15
CMM3116 Current Industry Analysis 15
# Students undertaking Majors in both Advertising and Public Relations replace this unit with a unit at second or third year level as approved by the coordinator of Advertising or PR.

## Professional Placement is mandatory under the Public Relations Institute of Australia (PRIA) accreditation. Contact the coordinator about exemption and enrolment in CMM3108 or CMM3116.

Note: It is recommended that students intending to study the Public Relations major complete the following electives in the foundation year (Year One):
CMM1104 Writing for the Media 15
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006