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M25 Bachelor of Marketing

Not only is marketing an essential part of any business, but it's also one of the most exciting areas to work in.  The Bachelor of Marketing is designed to give students the theoretical knowledge and practical skills needed for a stimulating career in marketing.  The early part of the program provides a general overview of marketing, and develops skills to successfully communicate messages, understand consumer behaviour, research a market, use appropriate promotional techniques and apply marketing strategies to solve problems and meet customer needs.  The third year of study gives students added depth and the opportunity to specialise in specific marketing areas to meet their interests and capabilities.  For example, students may specialise in developing strategies to compete in global markets; or in the advertising and sale promotion area to ensure effective messages are received by consumers; or working with agencies and governments to promote social and/or health messages.  The final unit (industry placement) gives students an added career advantage by letting them apply and refine their skills in a real-world situation.


Therefore, the Bachelor of Marketing enables students to acquire the generic knowledge and practical skills necessary to meet the demands of a successful marketer.



Admission to the Bachelor of Marketing degree at Joondalup is competitive.  Meeting minimum admission requirements does not guarantee enrolment.

1.1 Special Admission Requirement

Applicants are expected to have studied mathematics at year 12 or equivalent.  Students without sufficient background in mathematics may need to complete Business Mathematics.

This unit does not contribute to course credits.

1.2 Advanced Standing

Students who have completed equivalent units at another institution may apply for exemptions from those units.  The Policy on Exemptions is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules.  The procedure for applying for exemptions in the Faculty is available on request.



The course is available by full-time or part-time study on Joondalup campus.  It is also available in the flexible delivery mode but students wanting to do the whole course via flexible delivery must check on the availability of the supporting major for flexible delivery.



The course comprises of 360 credit points (including work experience).

Students can select any one of the following structures:

1. A Major study of 240 credit points plus an 120 credit point Supporting Major in another field of study.
2. A Major study of 210 credit points plus a 150 credit point Supporting Major in another field of study.
3. A Major study of 240 credit points plus a 90 credit point Minor in another field of study plus 2 electives.
4. A Major study of 240 credit points plus 120 credit points of electives. (Additional 2 Marketing units recommended.)

Students can select a Supporting Major, a Minor area of study or electives from within the Bachelor of Business (eg. Tourism Management, Hospitality Management, Leisure Sciences, Sport Management), or outside the Faculty. However, students need to consult with the course coordinator before enrolment to ensure that appropriate units are selected and all practicum requirements are met.

Year One
MKT1100 Marketing I 15
MKT1101 Professional Communication I 15
Students must select an additional 30 credits points from the the following units:
ACC1100 Accounting I 15
ECF1110 Economics I 15
LAW1100 Legal Framework I 15
Students will be required to select a further 60 credit points from their chosen supporting major or minor field of study.
MKT2100 Consumer Behaviour II 15
MKT2130 Marketing Research II 15
MKT2212 Promotional Marketing II 15
MKT2222 Applied Marketing II 15
NB: Students may study selected year two units from their Supporting Major or Minor at the same time.
Year Three (90 credit points)
MKT3203 Industry Preparation III 15
Must be taken as a compulsory unit in final semester
At the same time students are to select an additional 75 credit points from the following units:
MKT3120 International Marketing III 15
MKT3171 Public Relations Management III 15
MKT3195 Services Marketing III 15
MKT3231 Loyalty Marketing III 15
MKT3232 Social Marketing III 15
MKT3233 Retail Marketing III 15
MKT3234 Business to Business Marketing III 15
MKT3235 Selling and Sales Management III 15
MKT3236 Marketing Strategy III 15
MKT3319 Small Business Marketing III 15
MKT3320 Contemporary Marketing Issues III * 15
MKT3322 Marketing on the Internet 15
* By invitation only
NB: Students may study selected year three units from their Supporting Major or Minor at the same time.
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006