Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAACN  Public Relations Area of Specialisation 

This unit set is available in the following courses:
G78 GRADUATE DIPLOMA OF COMMUNICATIONS

The Graduate Diploma of Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning.  This specialisation is accredited by the Public Relations Institute of Australia.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research # 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4122 Strategic Public Relations Theory 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
 
Plus one unit selected from:
CMM4104 Professional Placement 15
CMM4108 Independent Study 15
JOU4101 Print Journalism 15
 
# Students planning to do the Master of Professional Communication can substitute this unit with CMM4137 Project Preparation.
 

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006