The Game Design and Culture major prepares students for the emergent growth  industries of information and entertainment afforded by ubiquitous digital technologies. The major explores creative gaming technologies through a critical and cultural perspective, and with a focus on the creative visual design of digital media experiences for end users. Students will study the social and cultural impact of games, the psychological and social principles of game design, and the development of digital and analogue visual media for games. The major has been designed with a view to complement other courses such as interactive multimedia, design, film and video and games programming.