UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT4201 | Sales and Market Analysis IV | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT4101 | Marketing IV | ||
| MKT4101 | Marketing IV | ||
| Description: | |||
This unit will assist sales professionals and marketers in understanding how to use information to make strategic decisions within the sales function. It will include aspects of sales forecasting, trend and market share analysis along with interpretation of market analysis data. | |||
This Unit is part of the following Courses / Unit Sets | |||
| G62 | Master of Professional Marketing | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006