UNIT INFORMATION

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ADV3112 International Advertising
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:
This unit will explore the advertising strategies behind global brand platforms. Students will investigate the planning and implementation strategies adopted by clients and agencies to embrace cultural and social difference, to ‘think globally but act locally’. The unit will also examine the impact of international and local regulations and laws on advertising in a global environment.
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006