COURSE INFORMATION

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This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

B37 Bachelor of Communications

INTRODUCTION

The School of Communications and Multimedia offers a course designed to enable students to succeed in today’s rapidly changing society. Its undergraduate program focuses on the theoretical and practical dimensions of communication and includes eight major streams of study comprising Advertising, Film and Video, Interactive Multimedia Technologies, Journalism, Mass Communication, Media Studies, Photomedia and Public Relations. The School offers students a caring, supportive environment with expert staff who are committed to quality teaching and research. The undergraduate program comprises 24 units and normally requires three years of full-time study (or part-time equivalent) to complete. However, exemptions may be granted to students who have successfully studied in another program allowing for more rapid completion of the course.

 

The Bachelor of Communications aims to provide graduates with a range of Communications skills, and to prepare them for work in Communications professions. Students specialise by taking either one or two majors from a choice of:

Advertising

Film and Video

Interactive Multimedia Technologies

Journalism

Mass Communication

Media Studies

Photomedia

Public Relations

 

The course studies both theoretical and practical elements of Communications.

 

ADMISSION REQUIREMENTS

Standard University Admission requirements apply.

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Mount Lawley campus.

 

COURSE STRUCTURE

The Bachelor of Communications degree is a 24 unit, three year full-time award which may be studied in part-time mode.

 

The degree has three main components:

(i) a foundation program of six units and two electives, completed in first year

 

(ii) a Major program consisting of eight units in a specialised area (listed above)

 

(iii) a supplementary program consisting of eight units comprising:

 

• a second Major from the Bachelor of Communications (with the exception that Media Studies and Mass Communication cannot be studied together) or from outside the School: students are recommended to follow this option;

or

• a Minor area of study from outside the School, plus electives;

or

• an elective program of eight units.

 

GENERAL RULES

Whatever pattern students choose, it is required that:

• normally no more than ten of the units studied should be at first year level

• at least four units must be at third year level

 
YEAR ONE
All students enrolled in the Bachelor of Communications study the following Foundation units:



 
CMM1101 Reading Media Texts 15
CMM1104 Writing for the Media 15
IMM1120 Introduction to Digital Technologies and Multimedia 15
CMM1102 Effective Communication Strategies 15
CMM1113 Media and Social Context 15
IMM1121 Digital Photomedia 15
 
Plus 2 elective units (see below).
 
ELECTIVE UNITS
IMM1122 Publishing on the World Wide Web 15
IMM1123 Introduction to Multimedia Development 15
PHO1105 Photo Work 15
CMM1105 Study Skills 15
 
 
YEAR TWO / YEAR THREE UNITS
In the second year, students embark on their Major programs.


Major programs consist of eight units of study.


Students may complete one or two Major programs within the School of Communications and Multimedia, with the exception that Media Studies and Mass Communication may not be studied together (see above).
 
 
 
MAADVAdvertising Major
MAFVIDFilm and Video Major
MAINTInteractive Multimedia Technologies Major
MAJRNJournalism Major
MAMASSMass Communication Major
MAMEDMedia Studies Major
MAPMEDPhotomedia Major
MAPRNPublic Relations Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 18/11/2004