Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAWMAR  WINE MARKETING (Bachelor of Business) Major  

This unit set is available in the following courses:

INTRODUCTION

Wine Marketing is a specialised marketing major within the Bachelor of Business and is offered at the South West Campus (Bunbury) only. It is designed for students who are interested in working within the wine industry. The major includes wine studies, wine marketing, and a choice of wine tourism, web design or business development/e-commerce units.

 

LOCATION AND MODE OF STUDY

The Wine Marketing Major is available by full-time or part-time study on the South West Campus (Bunbury).

 
Compulsory units:
HTE1000 Marketing Principles 15
HTE1100 Regional, Cultural Tourism 15
HTE2000 Marketing Communications 15
HTE2300 Wine Studies 15
HTE2500 Wine Retailing 15
HTE3000 Cross Cultural Communications 15
 
plus two of the following units:
CCI2203 Digital Media: Web Design 15
CTC3200 eCommerce Elements 15
HTE3100 Wine Tourism 15
PPR3302 Business Development 15
or other units as approved by the course coordinator.
 

Last Updated - Higher Education: 18/11/2004