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PRN2121 Public Relations Techniques
Credit Points: 15
Students will apply the knowledge they have gained about communication theory (and the effective targeting of specific publics) to complex pieces of writing. A communications audit approach will be used to determine the controlled communications to be developed, and appropriate skills and strategies will be applied to the campaign context and the development of media kits.

This Unit is part of the following Courses / Unit Sets
MAPRNPublic Relations Major
SMCPRNPublic Relations 8 Unit Supporting Major
MIPRNPublic Relations Minor
MAPRPublic Relations Major
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 18/11/2004