UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
MKT1600 | Marketing Principles&Practices | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Description: | |||
This unit introduces the principles and concepts of marketing that encompasses the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements. The unit’s major feature is the semester-long marketing plan project based on a marketing case.
Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
MAAADJ | Advertising Major | ||
Y40 | Bachelor of Arts - Bunbury | ||
Y70 | Bachelor of Arts Bachelor of Business | ||
G95 | Bachelor of Business | ||
G95 | Bachelor of Business - Bunbury | ||
K34 | Bachelor of Business Bachelor of Arts (Psychology) | ||
Y29 | Bachelor of International Hotel and Resort Management | ||
Y04 | Bachelor of Laws Bachelor of Business | ||
Y98 | Bachelor of Marketing and Creative Services | ||
Y99 | Bachelor of Marketing, Advertising and Public Relations | ||
Y88 | Bachelor of Science Bachelor of Business | ||
Y88 | Bachelor of Science Bachelor of Business - Bunbury | ||
MAAAHI | Business Major | ||
MAAAHD | Event Management Major | ||
MAAAHF | Hospitality Management Major | ||
MABUUE | Information Services Major | ||
MAAACX | Marketing Major | ||
MIAACO | Marketing Minor | ||
MAAAHQ | Public Practice Major - Bunbury | ||
MIAAEU | Public Practice Minor - Bunbury | ||
MABUUH | Sport Management Major | ||
MABUTJ | Surf Science Major - Bunbury | ||
MABUUU | Tourism and Hospitality Management Major | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013